Robin Freni

Robin Freni

Robin Freni

Lead Product Designer · Enterprise SaaS & B2B Platforms · AI-Augmented Design

20+ years designing enterprise SaaS and B2B platforms, with deep expertise in 0→1 product development and complex workflow design. Applies systems thinking to ambiguous problem spaces to deliver scalable, intuitive experiences with measurable business impact. Uses AI as a co-pilot throughout the design process — from ideation and prototyping to validation — and has designed products that integrate AI/ML models to drive predictive insights, data accuracy, and user trust.

Lead Product Designer · Enterprise SaaS & B2B Platforms · AI-Augmented Design

20+ years designing enterprise SaaS and B2B platforms, with deep expertise in 0→1 product development and complex workflow design. Applies systems thinking to ambiguous problem spaces to deliver scalable, intuitive experiences with measurable business impact. Uses AI as a co-pilot throughout the design process — from ideation and prototyping to validation — and has designed products that integrate AI/ML models to drive predictive insights, data accuracy, and user trust.

20+

Years in product

20+

Years in product

6

Years in leadership

6

Years in leadership

7

Life cycle enterprise product launches

4

Dotted line reports

Clarity IUL

When Constraints Become the Architecture

Insurance regulators constrain carrier illustration software to a single compliant scenario — no stress tests, no probability distributions. I built a zero-server Monte Carlo simulator that resolved both challenges at once: the architecture that kept client data entirely in-browser was the same architecture that made operating beyond regulatory software possible. Built in direct collaboration with Claude AI.

~24k

Monte Carlo simulations run in-browser, in seconds

~24k

Improved data accuracy

97

Years of S&P 500 history — including every crash

97

Improved process efficiency

0

Client data bytes ever sent to a server

Enterprise Grant Portfolio & Payment Lifecycle Manager

IA role-aware financial operations platform for philanthropic foundations managing complex grant portfolios, multi-year funding commitments, payment schedules, approvals, and disbursements. What began as a 2-hour enterprise design challenge evolved into a fully realized product concept.

2 hrs

Stated design budget


2 hrs

Improved data accuracy

<2 wks

Full product shipped


<2 wks

Improved process efficiency

3

User roles built

Redesigning the Enterprise Suite to Empower Every User

Unifying the entire platform with a new design system, empowering analysts with efficient, time-saving workflows, and giving senior leaders the strategic insights they needed to make informed decisions.

20%

Improved data
accuracy

20%

Improved data accuracy

10x

Improved process
efficiency

10x

Improved process efficiency

3x

User adoption

Building a 0→1 Product for Accountability and Process Clarity

From whiteboards to a living system: a 0→1 product that redefined business process mapping, accountability, and efficiency for enterprise leaders.

22

Client commitments

5%

Increase in sales

Building a Better Experience: Mobile E-Commerce Redesign with Customization and Automated Fulfillment

Bringing bold aesthetics and a cutting-edge custom product configurator to life for increased engagement. Now that's music to my ears.

20%

Increase in sales

4x

Session duration

Building a Strong Foundation: Team Perspectives

Building a Strong Foundation:

Team Perspectives

Building a Strong Foundation: Team Perspectives

I had the pleasure of working closely with Robin for OrgLab, where she served as the Lead UX Designer, and I was the Lead Product Manager. Robin's role was core in the development and success of OrgLab revamped User Experience.

Robin excels in:

  • User-Centered Design: Robin consistently places the user at the heart of her design process. Her true understanding of user needs and behaviors resulted in a new version of the product that was not only functional but also intuitive and delightful to use.


  • Innovative Solutions: She speaks her mind and brings a creative and innovative approach to problem-solving. Robin's designs are not just aesthetically pleasing but also push the thinking of what is possible, ensuring that OrgLab stood out in the market. Her ability to incorporate cutting-edge design trends while maintaining usability was core in our product's success.


  • Collaborative Spirit: Robin is a true team player. She collaborated seamlessly with cross-functional teams, including developers, product managers, and users, to ensure that the design vision was aligned with business goals and technical feasibility. Her ability to communicate design concepts clearly and effectively fostered a collaborative and productive working environment, even with some healthy debates.

    Robin's passion for design and her dedication to creating exceptional user experiences made her an invaluable asset to our team. Her contributions to OrgLab were critical in delivering a tool that significantly improved our clients' easiness for Diagnostic and Design.


I highly recommend Robin. She will undoubtedly bring creativity, expertise, and a user-centric mindset to any project.


I had the pleasure of working closely with Robin for OrgLab (https://www.mckinsey.com/solutions/orgsolutions/overview/orglab), where she served as the Lead UX/Designer, and I was the Lead Product Manager. Robin's role was core in the development and success of OrgLab revamped User Experience.

Robin excels in:

  • User-Centered Design: Robin consistently places the user at the heart of her design process. Her true understanding of user needs and behaviors resulted in a new version of the product that was not only functional but also intuitive and delightful to use.


  • Innovative Solutions: She speaks her mind and brings a creative and innovative approach to problem-solving. Robin's designs are not just aesthetically pleasing but also push the thinking of what is possible, ensuring that OrgLab stood out in the market. Her ability to incorporate cutting-edge design trends while maintaining usability was core in our product's success.


  • Collaborative Spirit: Robin is a true team player. She collaborated seamlessly with cross-functional teams, including developers, product managers, and users, to ensure that the design vision was aligned with business goals and technical feasibility. Her ability to communicate design concepts clearly and effectively fostered a collaborative and productive working environment, even with some healthy debates.

    Robin's passion for design and her dedication to creating exceptional user experiences made her an invaluable asset to our team. Her contributions to OrgLab were critical in delivering a tool that significantly improved our clients' easiness for Diagnostic and Design.


I highly recommend Robin. She will undoubtedly bring creativity, expertise, and a user-centric mindset to any project.


I had the pleasure of working closely with Robin for OrgLab (https://www.mckinsey.com/solutions/orgsolutions/overview/orglab), where she served as the Lead UX/Designer, and I was the Lead Product Manager. Robin's role was core in the development and success of OrgLab revamped User Experience.

Robin excels in:

  • User-Centered Design: Robin consistently places the user at the heart of her design process. Her true understanding of user needs and behaviors resulted in a new version of the product that was not only functional but also intuitive and delightful to use.


  • Innovative Solutions: She speaks her mind and brings a creative and innovative approach to problem-solving. Robin's designs are not just aesthetically pleasing but also push the thinking of what is possible, ensuring that OrgLab stood out in the market. Her ability to incorporate cutting-edge design trends while maintaining usability was core in our product's success.


  • Collaborative Spirit: Robin is a true team player. She collaborated seamlessly with cross-functional teams, including developers, product managers, and users, to ensure that the design vision was aligned with business goals and technical feasibility. Her ability to communicate design concepts clearly and effectively fostered a collaborative and productive working environment, even with some healthy debates.

    Robin's passion for design and her dedication to creating exceptional user experiences made her an invaluable asset to our team. Her contributions to OrgLab were critical in delivering a tool that significantly improved our clients' easiness for Diagnostic and Design.


I highly recommend. She will undoubtedly bring creativity, expertise, and a user-centric mindset to any project.


Hernan Baro Graf Director of Product, McKinsey & Company

I had the pleasure of working with Robin, and I can confidently say she is an exceptional and highly experienced UX leader. Her deep expertise in UX research is evident in how thoroughly she investigates user problems and her ability to map out clear, insightful user journeys. She consistently asks the hard questions that push the project forward, ensuring that every design decision is rooted in a solid understanding of user needs.

What stands out most is Robin’s proactive approach and organizational skills. She doesn’t wait for issues to arise—she anticipates challenges and tackles them head-on, ensuring smooth progress at every stage. Robin is also a valuable contributor to product development discussions, offering meaningful insights that bridge the gap between design and engineering.

She brings a collaborative spirit to every project, making her a joy to work with!


Swathi Shenoy Project Manager II, McKinsey & Company

Robin is an outstanding UI/UX leader who excels at collaborating with front-end developers. Her designs are visually stunning and highly functional, ensuring seamless implementation. Robin's clear communication and collaborative spirit consistently result in products that are both beautiful and user-friendly. She is a valuable asset to any team looking to bridge the gap between design and development. Highly recommended!


Lukasz Prokopiuk vel Prokopowicz Lead Programmer, McKinsey

Robin’s enthusiasm and positive outlook disseminates keeping her team motivated under extremely tight deadlines. Very knowledgeable and dedicated to her craft, her years of expertise in UX/UI with a concept driven approach elevate the end product. She is proactive and hands on in addressing issues and shows great leadership and project management skills.

Diki Dolkar Direct Report at Juhll

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