Role: Creative Director
Problem
ADP aimed to create an employee retention platform to provide insights and recommend applications to meet the demands of large enterprises while simplifying workflows for non-technical HR professionals.
Solution
Spearheaded a redesign of ADP’s HR management tools, resulting in a 20% reduction in user errors and a 35% improvement in workflow efficiency for enterprise clients.
Process and Decisions
Worked closely with the client to conduct extensive interviews with enterprise clients to understand pain points, particularly in employee retention and employee services.
Took a human-centered approach to create a stepped Q&A experience to uncover insights around employee retention in order to recommend appropriate applications.
Designed a scalable component library, ensuring consistency across ADP’s existing branding.
Impact
35%
Employee retention using key insights and engagement resources.
40%
Overall user satisfaction, with post-launch surveys indicating positive feedback.
Reflection
This project emphasized the power of a human-centered approach to guide non-tech savvy users through a journey to identify helpful applications to increase employee retention.